About ecomtorials
Moritz Frankl, direct response copywriter and founder of ecomtorials
Moritz Frankl is the founder and CEO of ecomtorials, the advertorial agency for 8-figure ecommerce brands. As a senior direct response copywriter and creative strategist he has generated 8-figure revenue for clients several times over. Some of the most successful direct response campaigns in the German-speaking market came from his desk.
He studied psychology and linguistics, which is still how he approaches copy: as the meeting point of language and human decision-making. In 2024 he founded ecomtorials to make that method available as a repeatable acquisition channel for DTC brands. Today a team of creative strategists, copywriters and designers has worked with more than 45 brands and written over 450 advertorials.
On stage and on air
Affiliate World Europe 2026, Budapest
“€18M with one advertorial”: how to find a purple ocean in a saturated market, verify it with science and turn it into a funnel.
Watch the talk →The LFG Show
A conversation about ecommerce advertorials, unique mechanisms and why the page sells while the ad only earns the click.
Watch the episode →ECOM SECRETS podcast (German)
How 8-figure brands use advertorials as a second acquisition channel next to Meta.
Listen on Spotify →The complete system from the AWE talk, with prompts and examples, is free in The Purple Ocean Engine.
Our vision
Give people around the world access to outstanding products that genuinely solve their problems.
What we stand for
- Excellence: We want to deliver the best service in the market, by a wide margin.
- Ethical marketing: We only work on products that create real value for the people who buy them.
- Honesty: We communicate openly, especially when something isn't working.
- Ownership: Everyone thinks along and stands behind their results.
Let's talk about your brand
On a strategy call with Moritz we find out whether advertorials can become your next acquisition channel.